o.park group

Creative thinking.
Technical know-how.

Feature project / Sitecore

Two programs. One connected experience.

A new enterprise website for MIT Industrial Liaison Program and MIT Startup Exchange, with Salesforce integration and personalized member experiences.

MIT Industrial Liaison Program & MIT Startup Exchange

The challenge

MIT’s Industrial Liaison Program and MIT Startup Exchange wanted to bring their two Drupal websites together. Some features were missing or didn’t work as intended, and the existing Salesforce integration didn’t reliably reflect changes to contact records or company membership. The programs needed a public website and a member portal that could grow with them.

What we did

We chose Sitecore for its scalability, its ability to support the Salesforce integration, and its personalization capabilities. We designed and built a single website for both programs, with a member portal that ties access to membership status in Salesforce and tailored dashboards for members, startups, and staff. The site launched on schedule and within budget.

Visit Website

MIT ILP & MIT Startup Exchange

MIT Professional & Executive Learning

A clearer path to the right course.

MIT needed an online course catalog that would help prospective learners explore professional and executive education offerings and decide which courses fit their goals.

The challenge

MIT needed an online course catalog that would help prospective learners explore professional and executive education offerings and decide which courses fit their goals.

What we did

We conducted discovery, developed wireframes, and built prototypes of the catalog interface. We refined the design through multiple rounds of usability testing and delivered the final design along with a functional and technical specification document.

Visit Website

President Inauguration Campaign Design

Our design work extends from websites to branding, publications, and event materials. The same attention to detail, wherever people encounter your organization.

Inauguration of Sally Kornbluth, MIT’s 18th President

The challenge

MIT’s Institute ceremonies have a traditional look and feel. For President Sally Kornbluth’s inauguration, we wanted to honor that tradition while also offering a design that felt personal to her.

What we did

We presented President Kornbluth with several design concepts. Some followed MIT’s ceremonial tradition; one took a different direction, with her personality in mind. She chose the more personal concept. Victor developed it into the visual identity for the inauguration campaign, and MIT’s Office of Institute Events applied it across the event materials.

Visit Website